One of our clients specializes in SEO for small businesses. A while back, we built them a dashboard application that pulled in Google Analytics data as well as data from their call tracking center. This way their clients could see all information in one place, website stats and phone calls. This helps with the correlation between phone calls and web traffic. So the other day, they sent a request over to pull page rank for a customers local listing. For example, if you are a bakery, you might search for bakery, Boise, Idaho. If your business showed up on the local listing, the results might indicate you are on the first page, fourth place down, etc.
We are huge fans of ASP.NET MVC, particularly MVC4. Although, this post isn't specific to MVC4. Microsoft gave people a bad taste in their mouth through the years. ASP.NET was a huge step and at the time was pretty amazing. But the garbled mess of HTML and huge viewstate payload really turned a lot of people off. Those people chose to use platforms such as Ruby on Rails for it's simplicity and clean markup.
We decided it was time to do some house cleaning and updates. We started off with a new Side Creative logo. One question that often comes up is where did the name Side Creative come from? The answer is pretty simple, Side Creative was started "on the side" back in 2005. When I left Incuity Software in 2006 I liked the name so I just stuck with it. As far as Creative. Well, everything we do is creative. From writing creative code, designing creative layouts or writing creative SQL queries. I guess it just made sense.