We decided it was time to do some house cleaning and updates. We started off with a new Side Creative logo. One question that often comes up is where did the name Side Creative come from? The answer is pretty simple, Side Creative was started "on the side" back in 2005. When I left Incuity Software in 2006 I liked the name so I just stuck with it. As far as Creative. Well, everything we do is creative. From writing creative code, designing creative layouts or writing creative SQL queries. I guess it just made sense.