One of our clients specializes in SEO for small businesses. A while back, we built them a dashboard application that pulled in Google Analytics data as well as data from their call tracking center. This way their clients could see all information in one place, website stats and phone calls. This helps with the correlation between phone calls and web traffic. So the other day, they sent a request over to pull page rank for a customers local listing. For example, if you are a bakery, you might search for bakery, Boise, Idaho. If your business showed up on the local listing, the results might indicate you are on the first page, fourth place down, etc.